Started in 1985 as a Marketing Executive in General Engineering and Air-Conditioning Services. Involved in the manufacturing and contracting of PU Sectional Pipes, from which acquired knowledge and experience in the permeation, mixture and composition of polyurethane chemical to formulate the product of PU sectional pipes.

Mr Choong joined Insafoam in 1997. Overall in-charge of formulating and implementing company financial, manufacturing, sales and project strategies to enhance company operating performance. Responsible for the daily finance, administration and overall top management function in the company to achieve company goals and objectives.

Mr. Choong joined Insafoam in 2003 as a Project Engineer after completing his university degree in Mechanical Engineering.